Incorporating Social Media into Your Job Search


Increasingly social media has become a tool that candidates as well as recruiters utilize during the job search. Since a majority of jobs and career opportunities are secured through networking, social media provides a platform to connect with others and highlight relevant skills in a quick and simple manner.

Utilize Social Media to Stand Out From The Crowd:

1.     Identify your brand: First impressions count because it is imperative to be able to show an employer the potential value you would bring to their organization right away. Your personal brand should answer questions like: What are your top strengths or skills?  What kind of specialized training or unique projects have you completed? 

        Identify your top three skills/characteristics and support the message in all of your marketing materials: resumes, cover letters AND through your online networks.


2.     Build your brand online:  Once you’ve identified your key message, such as: “A motivated and innovative software engineer with strong understanding of enterprise environments;” take advantage of social media tools to help showcase your brand to various audiences and networks. 



VisualCV: This tool helps you build an online resume that allows you to add video, audio and visual examples of your work and projects. You may have heard about being able to “tell” someone about yourself in a 60 second elevator pitch—VisualCV allows you to “show” someone what you’ve accomplished in 60 seconds—it’s a virtual commercial of yourself.


LinkedIn: LinkedIn is a professional networking site that helps members connect and share information about jobs, internships, industry trends/ tips.  If you want to take your job search to the next level create a LinkedIn profile and use the search functions to learn more about your industry and connect with professionals in your field. This is a professional networking site, so share appropriate content that will support your brand.


Twitter: There has been a lot of buzz about Twitter lately and many students are still not sure how Twitter could be useful in their job search.  Twitter is a microblogging tool which allows you to share information in 140 characters or less.  It’s quick, targeted, and can connect you to  many industry experts that you may not normally have had access to. Read this article for additional resources and lists of who to follow on twitter for your job search.


Blogs: Blogs not only help you develop your network but they also keep you updated on trends and interesting discussions which are not found on traditional company websites. Blogs can help you connect with others who are passionate about the work you want to do.

Read and follow blogs related to your areas of interests.  It is as simple as doing a Google search for blogs related to your interests to see what’s out there.


3.     Listen! Use your new online tools to listen and learn about what’s going on in your field of interest before posting your information online.  Do your research first by using social media tools so that you can be strategic about the type of messages you want to share with the world.  For instance, you could follow some industry leaders via Twitter or though blogs to identify key issues and trends in your field. Once you identify relevant aspects of your field, it will make it easier to target your own branding message. Listening is key to understanding how and where you can add value.

To learn more about how to develop your brand and social media job search strategy, be sure to attend our upcoming workshop: Job Search 2.0 Branding Yourself For Success (Thursday, April 21, 3-4:15pm  Career Center, Mod F)


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