Personal Branding

How do you tell your story?  by Kelli Greene, Yahoo! Recruiting Team

Let’s face it…  the employment market can sometimes be very difficult and it takes that something special to stand out in a crowd of new college graduates.  How do you create a personal brand so you stand out?  Is it really that important? 

The next time you attend a career fair, stand in the center of the room and look around.  What makes you different from everyone else in the room?  Education, previous work experience, your winning personality?  Are you the only person that can see what you’re capable of? 

This is where personal branding comes into play.  Personal branding is an effective, powerful, and sustainable way to set yourself apart by influencing others by creating a brand identity that associates certain perceptions and feelings with that identity.

Branding isn’t just for companies anymore.

 It’s all about perception.

Successful personal branding entails managing perceptions effectively and controlling and influencing how others perceive you and think of you.

Having a strong personal brand is a positioning strategy.

 How do I start?

  • Create a storyboard about you
  • Write or draw your story
  • How do you set yourself apart?
  • Identify key points and write your own tag line – sort of like your own commercial
  • This exercise will help you develop a well-rounded view of your skill set and knowledge base

What IS your story?

  • What makes you unique
  • What is your plan
  • How do you remain focused
  • How do you want to position yourself
  • How do others see you
  • How are you going to make your mark
  • How would others tell your story

 Set yourself apart:

  • Become An Expert
  • Build Credibility
  • Trust – Honesty – Integrity
  • Dependability
  • Know Your Priorities
  • Seek Resolution – Be A Problem Solver
  • Think As A Team Leader
  • Create Your Professional Style

What you create will help you communicate your skills through your resume and when you speak to recruiters and hiring managers.  From this storyboard, you can develop your objective, identify key skills and successes on your resume, and craft a mini-commercial about you for career fairs.

kelli greeneKelli Greene has worked in the HR/Recruiting field for 10+ years and has experience creating recruitment programs for various Fortune 500 internet companies such as Google, Yahoo!, as well as the biotech industry.



  1. Kelli, nice article. Positioning is the keyword because you need to know how you want to be represented. You need to position yourself for the career you want not the job you have.


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